Wes Towers is a digital strategist and founder of Uplift 360, an agency helping service-based businesses boost visibility across every search platform—without relying on ads. After being told his company’s value had dropped because of AI, Wes chose to innovate rather than fear change. By integrating AI intelligently and maintaining a human-centred approach, he built his most successful year in business. With more than two decades in marketing and design, Wes now teaches practical, sustainable ways to stand out online. His Search Everywhere Optimisation framework helps entrepreneurs create consistent visibility, attract quality leads, and grow predictable revenue—authentically.

Your Voice Matters

Enjoyed this episode? Share a quick review or rating. It helps other entrepreneurs find the show and supports indie podcasters like me.

Are you showing up where your customers are actually searching?

In a world where people turn to Google, social media, and now AI tools for answers, visibility can no longer depend on one platform. In this episode of Talking with the Experts, Wes Towers, founder of Uplift 360, introduces the concept of Search Everywhere Optimisation—a holistic way to be found across all search touchpoints without spending money on ads.

Wes shares how he transformed his own business after being told it wasn’t worth much because of AI. Instead of resisting change, he leaned in—learning to integrate AI strategically while keeping marketing authentic and human. That decision led to his most profitable year ever.

Listeners will learn how to:

• Optimise across Google, AI tools, and social search platforms.
• Build an aligned, human-centred marketing message.
• Turn online visibility into steady, predictable revenue.

If you’ve ever wondered how to make AI work for you, not against you, this episode will show you how. It’s not about chasing algorithms—it’s about being discoverable wherever your customers are looking.

Tune in, take notes, and start showing up everywhere that matters. 

💡 Three Key Takeaways

1. How to optimise visibility across Google, social platforms, and AI tools.
2. Ways to humanise AI-driven marketing without losing authenticity.
3. How to turn visibility into predictable, ad-free revenue.

• Wes Towers founded Uplift360, a digital agency helping service-based businesses get found everywhere their customers are searching, after being told his company wasn’t worth much because of AI but then achieving his most profitable year ever by integrating AI properly.
• Uplift360 started when Wes transitioned from graphic design and multimedia studies in the 1990s to learning website development on the job at an award-winning Sydney marketing company during the 2000 Olympics year.
• Search everywhere optimization has replaced traditional search engine optimization because customers now use AI tools like ChatGPT for detailed conversations instead of simple searches like “plumber Melbourne”.
• AI-powered marketing feels authentic when businesses establish their unique voice, style guide, and personal perspectives rather than relying on generic AI-generated content that pulls average information.
• Content creation should focus on the most important platforms for each specific business, such as LinkedIn for B2B companies, while repurposing the same core message across multiple channels.
• Podcast hosting and guesting serves as an advanced form of networking that extends reach through collaborative content creation and allows for repurposing into social media reels and other formats.
• Brand marketing builds long-term reputation and authority by positioning businesses as experts in their field, while direct response marketing like advertising focuses on immediate inquiries and sales.
• LinkedIn provides more valuable business connections than Facebook because users have business-focused intent rather than casual browsing, making it better for building professional networks.
• Uplift360’s website development services typically cost around four to five thousand Australian dollars, though prices can vary significantly based on customizations like calculators or community features.