Victoria Bennion is an expert podcast strategist and founder of The Best Podcast Guest Booking Agency. She helps entrepreneurs, coaches, and authors expand their reach, build credibility, and attract new clients through the power of podcast guesting. With more than two decades of experience in marketing and communications, Victoria has secured over 1,000 podcast interviews for clients across the globe—transforming conversations into conversions. She is the host of The Best Guest Podcast and co-host of The Autism Mums Podcast, where she offers encouragement and insights for parents of neurodivergent children. Victoria also contributed as a co-author to The Most Amazing Marketing Book Ever by Mark Schaefer and Friends. Passionate about helping people share their message authentically, Victoria teaches simple, proven strategies for turning podcast appearances into meaningful growth and long-term business success.

Your Voice Matters

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Have you ever wondered why some entrepreneurs seem to effortlessly attract opportunities and clients—just by talking on podcasts?

In this episode of Talking with the Experts, host Rose Davidson sits down with podcast strategist Victoria Bennion, founder of The Best Podcast Guest Booking Agency. With over 20 years in marketing and communications, Victoria has mastered the art of helping experts grow their visibility through the power of podcast interviews.

Together, they unpack exactly how podcast guesting can become one of the most effective, low-cost strategies for building your brand and attracting ideal clients. You’ll discover how to:

• Find the right shows that match your niche and values.
• Craft talking points that inspire listeners and build trust.
• Repurpose your interviews to create lasting impact across multiple platforms.

Victoria also shares how to turn podcast appearances into meaningful relationships, generate leads, and amplify your credibility—all without burning out on traditional marketing methods.

Whether you’re a coach, author, or entrepreneur looking to expand your reach, this episode will help you transform your story into a visibility strategy that truly works.

💜 Listen now and learn how to harness the power of podcast guesting to grow your business and your voice.

🎯 Three Key Takeaways

1. How to identify and secure podcast interviews that reach your ideal audience.
2. How to deliver engaging, high-value interviews that build credibility and trust.
3. How to turn podcast appearances into lasting relationships and tangible business growth.

• Victoria Bennion is the founder of the Best Podcast Guest Booking Agency with over 20 years of marketing experience, having secured more than 1,000 podcast interviews for clients worldwide over the past six years.
• Best practices for podcast guests include arriving early, researching the show beforehand, understanding the format (audio vs video), and having proper equipment including external microphone, camera, ring light, and headphones.
• Poor audio quality can result in unusable interviews that hosts cannot publish, making technical preparation essential for successful podcast appearances.
• Audio consultations with sound experts are now provided to clients to ensure proper setup, especially for those in challenging recording environments like truckers who record from different locations.
• Guests must identify their goals and target audience before pitching to podcasts, as shows can have very niche audiences that allow precise targeting of ideal connections.
• Engaging guests listen to at least one episode, speak clearly without monopolizing conversation, know their topic well, and promptly complete all paperwork requested by hosts.
• Media kits should be prepared in advance containing headshots and both long and short biographies to make better impressions when hosts request basic materials.
• Storytelling makes interviews more engaging than facts alone, while using the host’s name and knowing the show helps build rapport and credibility with audiences.
• Guests should focus on delivering value rather than selling, avoiding constant book promotion or service pitches that turn interviews into advertisements.
• Strategic outcomes from podcast appearances include converting hosts into clients, establishing affiliate partnerships, and building long-term relationships that lead to referrals and repeat bookings.
• Podcast guesting provides SEO benefits through backlinks and increased online authority, with interviews remaining discoverable months or years later for ongoing lead generation.
• The Best Podcast Guest agency offers done-for-you packages ranging from 6 to 50 interviews annually, including strategy sessions, speech coaching, audio consultations, and practice interviews.
• Agency services include researching suitable podcasts, client approval of pitch lists, outreach to hosts, booking coordination, and follow-up communications throughout the process.
• Free resources are available at thebestpodcastguest.co.uk/rose including Canva templates, preparation checklists, and guidance for maximizing interview impact and credibility.