Soha Ashrafian is a marketing strategist and serial entrepreneur based in Dubai who has built a remarkable career by the age of 27. She has co-founded four diverse ventures: a creative agency, a beauty brand, a game design studio, and a marketing platform currently in development. With more than six years of experience, Soha has led growth across multiple global markets, designing campaigns that prioritise clarity, positioning, and strategy over noise and trend-chasing. Her expertise lies in blending creativity with business results, helping both startups and established international businesses scale with storytelling, UGC strategies, and systemised marketing approaches. Soha’s unique perspective comes from her lived experience of building ventures from the ground up, which she now shares to equip creators and founders with practical tools to focus on what really matters: growing with purpose and leaving a lasting impact.

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Are you creating more and more content but still not seeing the growth you expected? You’re not alone. Many brands fall into the trap of thinking visibility equals success. But true growth requires more than just showing up online.

In this episode of Talking with the Experts, indie podcast host Rose Davidson sits down with Soha Ashrafian, a Dubai-based marketing strategist and entrepreneur who has co-founded four businesses by the age of 27. With over six years of experience scaling ventures across global markets, Soha has seen firsthand the difference between chasing trends and building with intention.

Soha shares why creating endless content often leads to burnout, not breakthroughs, and how founders can shift to a clarity-driven strategy that saves time, energy, and money. She discusses the key role of positioning, the power of creative campaigns, and how storytelling builds trust and loyalty that outlasts algorithms.

Through practical tools and behind-the-scenes lessons from her own ventures, Soha shows what scaling smarter looks like. Whether you’re just starting your business or looking to take your brand global, this episode will inspire you to think differently about growth.

Listeners will walk away knowing how to stop chasing every trend and start building a brand that people remember for the right reasons.

✨ Three Key Takeaways

1. Why visibility does not always equal growth — and the smarter approach founders should take.
2. How to create content that builds trust and loyalty, not just vanity metrics.
3. What a strategy-led, creative growth plan looks like in action.

• Soha explains that successful entrepreneurship requires taking action on ideas that feel right rather than overthinking details like money, connections, or expertise requirements.
• Learning to fail small is essential for entrepreneurs who fear failure, which involves breaking projects down to the smallest possible version to build resilience and reduce risk.
• Business ideas must be unique or offer a competitive advantage over existing market competitors to achieve success.
• Market testing through MVP (minimum viable product) allows entrepreneurs to start with their core offer and special competitive advantage before expanding to full services.
• Most brands incorrectly confuse visibility with actual growth, leading to ineffective marketing strategies that don’t convert viewers into customers.
• Creating an irresistible offer that customers cannot refuse is fundamental to business success, as referenced from Alex Hormozi’s “$1 Million Offer” book.
• Organic content marketing is one of the most expensive strategies for small businesses because it requires significant time investment without guaranteed viral success or customer conversion.
• Viral content fails to generate customers for three key reasons: ads don’t go viral, most viewers are non-local, and even targeted viewers don’t understand the actual business offer.
• Small businesses should prioritize direct advertising over organic marketing to create immediate cash flow and reach potential customers efficiently.
• Building trust requires purchasing an Instagram page with several thousand followers because people believe what they see in follower numbers rather than engagement quality.
• Business pages should showcase products and services with organized highlights including contact information, about section, offerings, and client testimonials for easy customer navigation.
• Testing different advertisements with approximately $200 allows businesses to determine which offers, services, and creative approaches work best with their target audience.
• Soha can be contacted through LinkedIn, Instagram, and teamlessmarketing.com for further marketing strategy consultation.

#CreativeGrowth #MarketingStrategy #BrandPositioning #ContentWithClarity #ScaleSmart #BusinessGrowthTips #TrustBuildingContent #Entrepreneurship