Shreya Banerjee & Paul Counts

Shreya Banerjee and Paul Counts are Co-Founders of Marketing Counts, renowned digital marketing experts, Fractional CMOs, and advisors to top influencers. Their expertise in SEO, content marketing, and organic traffic strategies has helped entrepreneurs, Fortune 50 companies, and publicly traded organizations achieve exponential growth.

Shreya, a Six Sigma Black Belt, applies process-driven marketing techniques, while Paul, a seasoned online marketing strategist, specializes in SEO, conversion optimization, and authority-building strategies. Together, they developed a marketing curriculum used in over 140 high schools and have taught marketing at numerous colleges.

Their mission is to simplify complex marketing processes and provide actionable SEO insights that drive sustainable business success. Through their proven E.E.A.T. formula (Experience, Expertise, Authority, Trust), they help businesses increase online visibility, build credibility, and generate organic traffic that converts.

Want to drive more organic traffic and improve your SEO strategy? In this episode of Talking with the Experts, host Rose Davidson speaks with Shreya Banerjee & Paul Counts, Co-Founders of Marketing Counts, to discuss how businesses can increase online visibility and drive conversions through SEO mastery.

With years of experience advising Fortune 50 companies, influencers, and publicly traded organizations, Shreya and Paul share proven SEO strategies that work in today’s AI-driven digital landscape.

💡 Key takeaways from this episode:

✔ Understanding the E.E.A.T. SEO formula – Build Experience, Expertise, Authority, and Trust to enhance search rankings.
✔ Creating sustainable organic traffic – Learn how to develop content strategies that boost visibility and engagement.
✔ Optimizing business SEO efforts – Implement client-centric approaches, asset audits, and audience-driven marketing strategies.

Shreya, a Six Sigma Black Belt, integrates process-driven strategies into marketing, while Paul is an SEO expert specializing in authority-building techniques. Together, they created a marketing curriculum used in over 140 high schools and have educated countless entrepreneurs on scaling their business through digital marketing.

If you’re looking for high-impact SEO strategies that drive long-term traffic, credibility, and revenue, this episode is a must-watch!

🎧 Tune in now and learn how to optimize your business for organic success! 

Three Key Points from the Interview: 

1. The E.E.A.T. Formula for SEO Success – Learn how to build Experience, Expertise, Authority, and Trust to improve your search rankings and credibility. 

2. How to Drive Sustainable Organic Traffic – Discover the best SEO strategies for businesses looking to increase visibility and attract long-term leads. 

3. Scaling Business Growth with SEO & Content Marketing – Understand how to implement SEO processes that convert and drive consistent business success. 

🔥 Don’t miss this expert conversation on SEO, organic traffic, and digital marketing strategies!

Introduction and Background of Guests

• Paul Counts and Shreya Banerjee are introduced as co-founders of Marketing Counts.
• They are described as serial entrepreneurs, fractional CMOs, and advisors to influencers.
• Their background includes creating a marketing curriculum for over 140 high schools and teaching marketing at numerous colleges throughout the US.
• Their client list includes prominent figures in personal development and influencer circles, as well as Fortune 50 companies and publicly traded organizations.
• Shreya brings a process-based approach to marketing from their Six Sigma Black Belt experience. 

Paul’s Entrepreneurial Journey

• Paul shares his extensive background in business, starting from selling pencils in second grade.
• At 13, he began selling custom t-shirts for a local printing company.
• This led to an opportunity to learn email marketing when an athletic director provided him with a directory of email addresses.
• The need for a company website to send attachments prompted Paul to learn digital marketing at a young age.
• He has been working in the digital space for 27 years, starting from when he was 13 years old. 

Shreya’s Career Path

• Shreya initially dabbled in internet marketing during college but pursued a corporate career for over twelve years in manufacturing and process improvement, focusing on Lean Six Sigma.
• The birth of their son nine years ago prompted them to seek more time and freedom, leading them back to internet marketing.
• They met Paul about two years after returning to this field, and they started working together, eventually founding Marketing Counts in 2018. 

Building an Effective SEO System

• The guests emphasize that SEO (Search Engine Optimization) is fundamentally keyword-driven.
• They explain that search engines now extend beyond Google and Bing to include platforms like YouTube, Amazon, Instagram, and Facebook.
• The key to effective SEO is understanding the audience and what they are searching for.
• They stress the importance of user intent in keyword selection, explaining that long-tail keywords (phrases of three or four words) often indicate a user who is closer to making a purchasing decision.
• The guests advise using Google’s suggested searches and related searches at the bottom of search results pages as a free way to research relevant keywords. 

The Importance of E-E-A-T in SEO

• The guests introduce Google’s E-E-A-T formula, which stands for Experience, Expertise, Authority, and Trust.
• This formula helps differentiate human-created content from AI-generated content.
• To leverage E-E-A-T, content creators should share personal experiences, highlight their expertise and certifications, demonstrate their authority in their field, and build trust through consistent branding across platforms.
• They advise maintaining separate accounts for different individuals in a business to establish distinct authority figures. 

Creating Effective Website Content

• The guests recommend aiming for articles of about 1200 words, as this is the average length of articles ranking on the first page of Google search results.
• While AI can be used as a starting point, it is crucial to add unique expertise and personalize the content.
• They stress the importance of writing for human readers, as Google considers time spent on a page as a ranking factor.
• Content should be structured in short, bite-sized paragraphs with bullet points and good navigation.
• Including videos and images can help keep visitors engaged longer.
• The guests also emphasize the importance of using relevant keywords naturally throughout the content. 

Client-Centric Marketing Strategies

• To increase engagement, the guests recommend offering valuable lead magnets to capture visitor information, allowing for long-term follow-up.
• They stress the importance of measuring engagement through comments, likes, and responses on social media platforms.
• Tools like Inspectlet can provide insights into user behaviour on websites.
• The guests emphasize focusing on the quality of traffic rather than just quantity, as targeted traffic is more likely to convert. 

Converting Impressions to Customers

• The guests stress the importance of building an email list, describing it as the true asset of a business and the highest converting traffic source.
• They recommend creating content that connects with the target audience and using specific, long-tail keywords to attract more targeted viewers.
• They note that multiple exposures are often necessary before a purchase is made, highlighting the importance of remarketing through email lists. 

Final Advice

• The guests emphasize the importance of consistency in content creation and marketing efforts.
• They recommend having a dedicated space for recording videos and creating content to make the process easier and more efficient.
• They also stress the value of thorough keyword research to ensure a constant supply of content ideas.

• Introduction of Paul Counts and Shreya Banerjee as co-founders of Marketing Counts, discussing the power of organic traffic
• Paul shares his 27-year journey in digital marketing, starting from selling t-shirts at age 13
• Discussion on building effective SEO systems through keyword-driven strategies across multiple search platforms
• Explanation of user intent importance in SEO and the difference between rented traffic vs organic search
• Detailed breakdown of Google’s E-E-A-T formula (Experience, Expertise, Authority, Trust) for content ranking
• Best practices for content creation including 1200-word articles and importance of user engagement time
• Discussion on client-centric marketing strategies and importance of lead magnets for engagement
• Emphasis on email list building as the most valuable marketing asset for long-term business growth

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