Guest
Rebecca Vickers


From Teams to Triumph: Aligning Leadership, Marketing & Ops
Discover how to build inclusive, high-performing teams by aligning leadership, marketing, and operations with Rebecca Vickers of FMO Media.
Rebecca's Bio
Rebecca Vickers, VP of Operations at FMO Media, is a seasoned leader in marketing and business operations. With a dual background in strategic marketing and organizational leadership, she thrives on aligning goals across departments to maximize performance. Rebecca is known for her passion for coaching teams, building inclusive workplace cultures, and developing systems that support sustainable growth. A firm believer in people-first leadership, she empowers individuals to grow into their full potential while ensuring company-wide efficiency. Her educational background includes a B.A. from Loyola University Maryland and an M.A. from Villanova University. Whether managing teams or crafting strategy, Rebecca leads with empathy, expertise, and impact.
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About this episode
Ever felt like your team, marketing, and operations were pulling in different directions?
This episode of Talking with the Experts features the insightful Rebecca Vickers, VP of Operations at FMO Media. A powerhouse in leadership and systems alignment, Rebecca shares her strategies to build inclusive workplaces, bridge communication gaps between marketing and operations, and foster strong, empowered teams.
Rebecca’s leadership journey is rooted in her passion for people. From her early career in digital marketing to her executive leadership role, she’s developed a proven framework for uniting business functions into one high-performing, collaborative ecosystem.
Whether you’re leading a team or scaling your business, this episode offers practical tools to:
- Eliminate silos
- Build trust across departments
- Align messaging with operational delivery
If you’re ready to improve team morale, boost productivity, and lead with impact—Rebecca’s people-first, systems-smart approach will inspire your next move.
🎧 Tune in and walk away with actionable leadership and team-building strategies that work.
✅ THREE KEY TAKEAWAYS
- How to foster inclusive, collaborative workplace culture
- Strategies to align marketing and operations for impact
- Techniques to coach and empower high-performing teams
Outline
Rebecca Vickers’ Background and Leadership Philosophy
- Rebecca Vickers discussed their career journey, highlighting experiences in theater, film, fitness, health, and marketing and operations.
- Rebecca emphasized the importance of learning from both good and bad leaders and the value of having great opportunities and mentors.
- Rebecca shared the belief in servant leadership and the idea of being of service wherever one is, regardless of official leadership titles.
- The importance of aligning with a company’s values and culture for personal and professional growth was stressed.
Strategies for High-Performance Teams in Remote and Hybrid Settings
- Rebecca highlighted the challenges of remote work, including potential isolation and the need for strong communication and accountability systems.
- The importance of clear processes, standard operating procedures (SOPs), and structured onboarding for new team members was discussed.
- Rebecca recommended using tools like Slack for organized communication and avoiding side chats or direct messaging to prevent miscommunication.
- The benefits of being visible on camera during remote work were mentioned, with a study cited showing an 80% performance improvement for teams who are visually connected.
- Strong time management, clear file organization standards, and cloud sharing activities were advised for effective remote work.
- The need for community building within remote teams, including company shout-outs, one-on-one meetings, and creating a comfortable work environment, was emphasized.
Mental Health and Work-Life Balance in Remote Work
- Rebecca discussed the potential mental health challenges of remote work and the importance of leaders being aware of and addressing these issues.
- The implementation of digital detox days every six months to allow team members to decompress and take care of their mental health was mentioned.
- Rebecca emphasized the importance of taking breaks, including lunch, and managing work during shorter weeks or holiday seasons to prevent overextension.
- The discussion included the balance between flexibility in work hours and the need for clear communication about expectations and availability outside of regular work hours.
Fostering Inclusive Work Environments in Remote Settings
- Rebecca talked about the challenges and strategies for integrating global team members from different cultures and time zones.
- The importance of celebrating different holidays and cultural traditions within the team to foster inclusivity was highlighted.
- Rebecca stressed the need for a respectful environment where team members feel safe to share feedback and innovate without fear of punishment for mistakes.
- The concept of Kaizen, or continuous improvement, was introduced as a mindset for fostering innovation and creativity within the team.
Rebecca’s Podcast ‘Bad Bosses, Great Leaders’
- Rebecca introduced their podcast, ‘Bad Bosses, Great Leaders’, which aims to highlight great leadership practices and raise awareness about toxic work environments.
- The podcast features interviews with successful leaders who provide practical advice on leadership.
- Rebecca expressed the desire to add value to those aspiring to be great leaders and to help individuals lead better in both their personal and professional lives.
Difference Between Managing and Leading
- Rebecca differentiated between managing work and tasks and leading people, emphasizing the importance of serving and supporting team members.
- The challenges of transitioning from a role focused on tasks to one focused on people were discussed.
- Rebecca highlighted the need for managers to also develop leadership skills to collaborate effectively with their teams and contribute to the overall health of the company.
Keypoints
- Rebecca Vickers emphasizes the importance of servant leadership and self-improvement in team dynamics.
- Strategies for managing high-performance teams in remote and hybrid settings include clear processes, structured onboarding, and effective communication channels.
- Building a strong community and ensuring team members feel seen and appreciated is crucial in remote work environments.
- Implementing digital detox days and ensuring manageable workloads during holiday seasons helps maintain team health and productivity.
- Flexible work hours and clear communication about expectations can prevent burnout and maintain a healthy work environment.
- Fostering an inclusive work environment involves celebrating cultural differences, aligning on company values, and encouraging innovation through a supportive culture.
- Rebecca Vickers’ podcast, ‘Bad Bosses, Great Leaders,’ aims to highlight positive leadership practices and address toxic work environments.
- The distinction between managing tasks and leading people is crucial, with effective leadership involving support, collaboration, and removing roadblocks for team members.

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