Mitch Carson

For over 30 years, Mitch Carson has helped entrepreneurs, speakers, and business owners land TV and radio interviews to boost credibility and increase profits. As a television host on NBC Channel 3 Las Vegas, he understands the power of media exposure and how it can transform a brand’s authority and revenue.

Mitch is a celebrated professional speaker who has spoken in 63 countries and produced 2,000+ live events. A former Home Shopping Network pitchman, he has mastered the art of selling and crafting a compelling message. His expertise in public relations, expert positioning, and media marketing has helped businesses worldwide scale their income.

As a published author with John Wiley & Sons, Mitch shares proven media and marketing strategies that help business leaders turn media attention into a steady lead flow.

Want to 5X your revenue in 2025? In this episode of Talking with the Experts, Rose Davidson speaks with Mitch Carson, a global media and branding expert, about how to leverage media exposure to establish credibility, attract more leads, and scale your business to new heights.

Mitch shares insider strategies on:
✔ How to land TV and radio interviews and position yourself as an expert
✔ The key to crafting a pitch that gets accepted by media bookers
✔ Turning media exposure into revenue growth through high-converting strategies

With over 30 years of experience, Mitch has helped thousands of speakers, authors, coaches, and business owners land prime media spots, boosting their authority and profitability. As a television host on NBC Channel 3 Las Vegas, a global speaker, and a former Home Shopping Network pitchman, Mitch knows what it takes to sell and position yourself as an industry leader.

His public relations and marketing expertise have made him a sought-after media consultant for businesses looking to gain instant credibility and increase their revenue.

If you’re ready to use media to transform your brand and scale your business, this episode is a must-listen!

🎧 Tune in now and start leveraging the power of media for success!

Three Key Points from the Interview: 

1. How to Utilize Big Media for Business Growth – Learn the best strategies for landing TV and radio interviews to position yourself as an industry expert. 

2. How to Craft Winning Media Pitches – Discover how to communicate effectively so media bookers will accept your proposals and invite you on air. 

3. Turning Media Exposure into Profits – Find out how to convert your publicity into a steady lead flow and revenue-generating opportunities. 

🔥 Don’t miss this expert conversation on making media work for you!

Introduction and Background

• Mitch Carson is introduced as a guest on the ‘Talking with the Experts’ podcast hosted by Rose Davidson.
• Mitch has 30 years of experience helping speakers, authors, coaches, consultants, and business owners gain media exposure and boost their credibility.
• They have been a television host on NBC Channel 3 in Las Vegas, spoken on stages in 63 countries, produced over 2,000 live events in 19 countries, and are a published author.
• The main topic of discussion is how to increase revenue five-fold by 2025. 

Adapting to Different Markets

• Mitch shares experiences of speaking and running events in Australia, emphasizing the importance of understanding and adapting to local markets.
• They recount their first speaking engagement in Melbourne, where they had to overcome potential political bias due to the Iraq War.
• Adjusting presentation style, vocabulary, and approach was necessary to connect with Australian audiences.
• Understanding local vernacular, traditions, and current events is crucial for effective communication and sales in different countries.
• Adaptability is essential for success in international markets. 

Leveraging Media for Business Growth

• Three key strategies are outlined for leveraging media to become a known expert.
• Using a media calendar helps align content with relevant holidays, awareness months, or seasonal events to increase media interest.
• Newsjacking involves capitalizing on current news events or trends to gain media attention, with examples including techniques used during 9/11 and the rise of ChatGPT.
• Writing a book establishes credibility and opens doors for speaking engagements, media appearances, and other opportunities. 

Turning Assets into Cash Flow

• Creating multiple revenue streams from a single asset, such as a book, is emphasized.
• A book can serve as a springboard for speaking engagements, courses, consulting, and events.
• The book acts as the central hub, with various income-generating activities branching out from it.
• Creating podcasts, online courses, and other content builds a comprehensive brand and revenue model. 

Building Credibility and Perceived Value

• Building a strong personal brand and credibility through media appearances, book authorship, speaking engagements, and other public-facing activities is stressed.
• An analogy of a peacock’s plumage illustrates how various credentials and media exposures enhance an expert’s perceived value.
• Increased perceived value allows experts to command higher prices for products and services. 

Opportunities for Podcast Hosts

• Podcast hosts can leverage existing content to create books and other products.
• Compiling interviews into book series can be easily produced using transcripts and professional writers.
• This approach allows podcast hosts to create valuable content without starting from scratch. 

Media Exposure Services

• A 30-minute Media Money Roadmap call is offered for listeners interested in gaining media coverage.
• Positioning themselves as a publicist for speakers, CEOs, and podcast hosts/guests who want exposure on network television, Mitch guarantees media coverage for clients.
• Leveraging their position as a host on NBC Channel 3 in Las Vegas provides additional credibility. 

Final Advice

• Taking small steps towards media exposure and building credibility is encouraged.
• Consistency and persistence are key to success in media and business growth.
• An invitation is extended to Rose to participate in an upcoming podcast event in Singapore, highlighting networking and collaboration opportunities within the industry.

• Mitch Carson shares his experience adapting presentations for different international markets, using his first Australian speaking engagement as an example
• Three key ways to leverage media are discussed: using media calendar, newsjacking current events, and writing books
• Discussion on how to turn assets into revenue streams, particularly using books as springboards for speaking engagements and courses
• Explanation of building credibility through multiple channels – books, media appearances, speaking engagements to increase perceived value
• Suggestion for Rose to convert her 582 podcast interviews into a book series to leverage existing content
• Introduction of Mitch’s 30-minute Media Money Roadmap call offering for listeners

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