Lewis Crompton is a seasoned financial markets trader with over a decade of experience. Educated under Robert Kiyosaki’s Rich Dad Poor Dad program, Lewis transitioned from a retail job burdened with debt to achieving financial independence through disciplined trading. He founded STARTrading in 2019, developing a unique method that enables individuals to trade profitably in just 30 minutes a day. Under his leadership, STARTrading experienced remarkable growth, scaling from $10K to $100K monthly revenues. Lewis is committed to empowering others to attain financial freedom and an improved quality of life through trading education. He hosts the STARTrading podcast and is a sought-after speaker, having shared stages with notable figures such as Robert and Kim Kiyosaki, JT Foxx, and Daniel Priestley. Beyond trading, Lewis is dedicated to philanthropy and enjoys traveling the world.

In this compelling episode of Talking with the Experts, host Rose Davidson engages with Lewis Crompton, founder of STARTrading, to explore his extraordinary journey of scaling his business from $10K to $100K monthly revenues. Lewis shares invaluable insights into the strategies he employed to achieve this remarkable growth, emphasizing the importance of aligning business operations with a clear purpose and mitigating over-reliance on social media platforms. 

Lewis begins by discussing the inherent risks associated with building a brand solely on social media. He recounts a pivotal moment when he lost access to his social media audience, which could have been detrimental to his business. This experience underscored the necessity of diversifying marketing channels and cultivating direct relationships with clients. By focusing on delivering exceptional value and fostering a strong community, Lewis was able to sustain and even accelerate business growth despite the setback. 

A cornerstone of STARTrading’s success is the proprietary STARTrading Method, which Lewis developed to enable individuals to trade profitably with just 30 minutes of daily commitment. This systematic and efficient approach has not only attracted a loyal client base but also facilitated scalable growth. Lewis emphasizes that understanding and articulating the unique value proposition of one’s services is crucial in differentiating from competitors and commanding premium pricing. 

Moreover, Lewis highlights the significance of aligning business practices with personal values and purpose. He believes that this alignment resonates with clients on a deeper level, fostering trust and long-term relationships. By integrating purpose-driven initiatives and maintaining authenticity, STARTrading has built a resilient brand that thrives even amidst market fluctuations and platform uncertainties. 

Three Key Points from the Interview: 

1. Diversify Beyond Social Media:
   Relying solely on social media platforms can be precarious; it’s essential to develop multiple marketing channels and build direct client relationships to safeguard against potential disruptions. 

2. Develop a Unique Value Proposition:
   Creating and clearly communicating a distinctive method or service, such as the STARTrading Method, can set a business apart in a crowded market and attract a dedicated clientele. 

3. Align Business with Personal Purpose:
   Ensuring that business operations reflect personal values and purpose fosters authenticity, builds trust with clients, and contributes to sustainable growth. 

This episode offers a wealth of knowledge for entrepreneurs and business owners aiming to scale their operations, mitigate risks associated with over-reliance on single platforms, and build purpose-driven enterprises. 

For a deeper understanding of scaling business operations, consider watching the following video: How To Scale From 10K To 100K Per Month

Introduction to the Podcast and Guest

• The podcast is called ‘Talking with the Experts,’ hosted by Rose Davidson, focusing on business topics for business owners.
• The guest, Lewis Crompton, is introduced as an expert in financial markets trading with over ten years of experience. 

Lewis Crompton’s Background and Achievements

• Lewis created the Star Trading method, enabling profitable trading in under 30 minutes per day.
• They transitioned from working in retail and being in debt to becoming debt-free and leaving their job after seven months of trading.
• Lewis has used their trading profits to invest in assets, redevelop their home, contribute to charitable causes, and travel extensively.
• They consider it their calling to help others achieve financial freedom through trading.
• Lewis hosts the Star Training Podcast and has spoken at numerous events, sharing the stage with notable figures like Robert Kiyosaki and Wim Hof. 

Journey into Trading and Investing

• Lewis experienced frustration with their retail job, realizing the career path wasn’t aligned with their goals.
• They began exploring alternative income generation methods, which led them to discover investing and Robert Kiyosaki’s book ‘Rich Dad, Poor Dad.’
• This discovery sparked their journey into the world of investing and trading.
• Lewis emphasizes the importance of education and empowerment, preferring to teach people how to invest rather than investing on their behalf.
• Their method requires only 30 minutes a day for trading, with an initial learning period of about an hour a day for a couple of months. 

Challenges with Social Media

• Lewis shares a personal experience of losing their social media accounts due to a coordinated attack by copycat accounts.
• The incident occurred the day before their wedding when they announced taking time off, which scammers exploited.
• Their Instagram and Facebook accounts, built over ten years, were shut down and never recovered.
• This loss affected both their business and personal connections with friends worldwide.
• Lewis stresses the importance of not relying solely on social media for brand building.
• They advocate for bringing followers off social media onto other marketing assets like email lists.
• Multiple touchpoints across different platforms help build trust and the ‘know factor’ with potential clients or investors.
• Email lists are owned by the business, unlike social media followers, and can be transferred between platforms.
• Lewis notes that social media algorithms don’t always show content to all followers, necessitating alternative communication methods.
• They suggest analyzing what makes people stop scrolling and recreating that type of content to increase engagement.
• Creating content that keeps users on the platform longer can help train the algorithm to show your content more frequently.
• Lewis shares an example of a seemingly random video going viral, emphasizing the importance of analyzing successful content. 

Business Growth and Strategies

• Lewis’s business has nearly doubled in revenue every year for the past four years.
• They emphasize finding what works and doubling down on successful strategies rather than constantly reinventing.
• Their approach involves daily social media posting and providing opportunities for audience engagement.
• They use a funnel system: free masterclasses, followed by a five-night paid introductory training, leading to a mentorship program.
• The frequency of masterclasses and training sessions has increased as the business grew.
• Lewis started with a $500 product and gradually introduced higher-ticket items, including mentorships and one-on-one coaching.
• They stress the importance of matching product offerings to the value provided and not undervaluing services. 

Star Training Masterclass Podcast

• Lewis launched the Star Training Masterclass podcast about 18 months ago, initially reluctant but encouraged by a student.
• The podcast tracks the journey of a student through the mentorship program, providing real-time insights into the learning process.
• It serves as a content creation tool for social media and helps potential clients get to know Lewis and their team better.
• The podcast has become a valuable resource for attracting new clients and showcasing personalities. 

Final Thoughts and Contact Information

• Lewis encourages making powerful decisions to create the best possible life, regardless of current circumstances.
• They can be found on various social media platforms, including Facebook, LinkedIn, YouTube, and Instagram.
• Their website, startradingnow.com, is the best place to find information about their services and contact details.

• Lewis discusses creating a new two-day training event for investing in financial markets
• Lewis shares how he transitioned from retail to financial markets after experiencing frustration with his career path
• Lewis explains the risks of solely building a brand on social media, sharing his experience of losing his social media accounts due to scammers
• Lewis emphasizes the importance of having multiple marketing touchpoints beyond social media, particularly email lists
• Lewis details his business growth strategy through masterclasses and five-night challenges
• Lewis discusses the importance of proper pricing and not undervaluing services, sharing his evolution from free to paid services
• Lewis explains the creation and structure of his Star Trading Masterclass podcast

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