Kaylea Van Arsdale

Kaylea Van Arsdale is a business and life coach specializing in scaling revenue and customer retention through online courses. As the founder of Managed by Magic, she helps entrepreneurs transform expertise into high-impact digital education programs. With a Master’s degree in Psychology and a background in operations management, Kaylea blends behavioural insights with business growth strategies to drive results.

She has successfully helped clients double their revenue, build six- and seven-figure businesses, and increase customer loyalty. Her unique approach combines mindset coaching, goal setting, and actionable systems to create long-term success. Kaylea is passionate about empowering entrepreneurs to leverage education as a business tool, positioning themselves as industry leaders while creating sustainable income streams.

Want to scale your business and keep customers coming back? In this episode of Talking with the Experts, host Rose Davidson interviews Kaylea Van Arsdale, a business and life coach who helps entrepreneurs turn their expertise into profitable online courses.

Kaylea explains how online education is a game-changer for business growth. By creating structured learning experiences, entrepreneurs can generate recurring revenue, establish authority in their field, and nurture long-term customer relationships.

Key takeaways from this episode include:

✅ Scaling revenue with courses: Learn how to transform your expertise into a scalable, high-value product.
✅ Boosting customer retention: Discover how educational content increases engagement, trust, and loyalty.
✅ Creating a sustainable income stream: Understand why online courses offer long-term business success.

Kaylea brings over a decade of experience helping business owners double their revenue, build six- and seven-figure brands, and cultivate thriving communities. As the founder of Managed by Magic, she combines psychology, operations, and business strategy to guide entrepreneurs toward financial and personal freedom.

If you’re ready to increase your income while strengthening customer relationships, this episode is a must-listen!

🎧 Listen now and learn how to turn your expertise into a powerful business tool!

#TalkingwiththeExperts #RoseDavidson #OnlineCourses #ScalingRevenue #EntrepreneurSuccess #CustomerRetention #DigitalEducation 

Three Key Points from the Interview: 

1. How to Scale Revenue with Online Courses – Discover why structured education is a powerful business model that drives recurring income and industry leadership. 

2. Boosting Customer Retention Through Education – Learn how providing valuable learning experiences builds trust, engagement, and long-term loyalty. 

3. Turning Expertise into a Sustainable Income Stream – Find out how to monetize your knowledge effectively while growing your impact as an entrepreneur. 

🚀 Watch or listen now to learn expert course creation strategies that will take your business to the next level!

Introduction and Background of Caylee Van Arsdale

• Caylee Van Arsdale is introduced as a business and life coach with over a decade of experience helping entrepreneurs scale their businesses and achieve their dreams.

• They are the founder of Managed by Magic, which specializes in turning expertise into high-impact online courses, building engaging communities, and implementing strategies for revenue and customer retention.
• They hold a master’s degree in psychology and have a background in operations management, combining behavioural insights with proven business techniques to guide clients towards sustainable growth.
• They began their journey as a virtual assistant for digital executives, continuously expanding their skill set to meet diverse needs including video editing, website design, and graphic design.
• They ventured into course creation due to a background in Educational Studies and Curriculum design, creating courses that have helped businesses generate six-figure revenue and significantly increase client retention.
• They created Managed by Magic to help more people create impactful courses, focusing on value-driven clients who want to make a positive difference. 

Course Creation Process

• They introduce the ES boss method for course creation, which stands for Brainstorm, Outline, Structure, and Strategize.

• The brainstorming phase involves identifying the ideal student, their current state, and their desired transformation.
• Outlining includes determining the learning objectives necessary for the student to achieve their transformation.
• The process involves working backwards from the desired outcome to create stepping stones of lessons that guide students from point A to point B.
• They emphasize the importance of creating transformative courses that not only provide knowledge but also equip students with tools to improve or perform better.
• They highlight the emotional aspect of course purchases, stating that people buy courses with the desire to learn something new and should come out changed, able to apply their new knowledge with confidence. 

Course Improvement and Student Engagement

• They suggest regularly reviewing course content and student progress to identify areas for improvement.

• They recommend adding filler pieces to accommodate different types of learners and enhance the overall learning experience.
• They emphasize the importance of gathering student feedback, suggesting including feedback sections on every page of the course.
• They mention using tools like Kajabi and Hot Jar to track student progress, video engagement, and user behaviour within the course.
• They advise keeping course content in 15–30-minute chunks and utilizing accessibility features such as subtitles.
• They stress the importance of making courses user-friendly to prevent students from losing interest halfway through. 

Marketing Strategies for Course Enrolment

• They strongly recommend using logic condition quizzes as a marketing strategy, which outperform traditional opt-ins like PDFs, webinars, and consultation calls.

• These quizzes help qualify leads, segment potential students into personality types, and allow for personalized marketing approaches.
• They provide valuable information about potential students, enabling course creators to better prepare for consultation calls.
• They suggest tailoring offers based on quiz results, potentially recommending specific products or courses to different personality types. 

Building Trust and Customer Loyalty

• They recommend turning books into courses and linking them, allowing authors to acquire email information from book buyers and offer additional learning modes.

• Courses can be sold standalone, bundled with other products, or used as free opt-ins to strengthen offers.
• They suggest using courses to beta test ideas and determine what the audience is seeking.
• They encourage the use of AI tools like ChatGPT for insights and assistance in course creation. 

Customer Retention and Next Steps

• They emphasize the importance of offering next-step products after course completion to cater to humans’ tendency for continuous learning and growth.

• They recommend creating recurring mastermind offers with onboarding fees and monthly subscriptions to ensure ongoing revenue.
• In-person events are suggested as a way to enhance learning, build connections, and create transformative experiences for customers.
• They stress the importance of building customer trust and loyalty through continuous transformation and growth opportunities.
• They note that satisfied customers who see value in the offerings may invest significant amounts in ongoing programs and masterminds. 

Final Thoughts

• They encourage making a little bit of magic each day, emphasizing that even the tiniest impact is worthwhile.

• They offer consultation services for those interested in scaling their business through course creation and implementation.

• Kaylea explains her journey from virtual assistant to course creation expert through Managed by Magic
• Introduction of the ES boss method for course creation: Brainstorm, Outline, Structure, and Strategize
• Discussion on the importance of emotional connection and transformation in course creation
• Emphasis on using analytics and feedback systems to improve course effectiveness
• Logic condition quizzes outperform traditional opt-ins for course marketing and lead generation
• Strategy for using courses to strengthen product offerings through book-course bundling and mastermind programs
• Discussion on customer retention through recurring mastermind programs and in-person events

#TalkingwiththeExperts #RoseDavidson #OnlineCourses #BusinessGrowth #CustomerRetention #EntrepreneurSuccess #DigitalEducation #ScalingRevenue #ExpertPositioning