Al Kushner is a seasoned LinkedIn strategist who empowers professionals and businesses to unlock the full potential of the platform. With a background in digital engagement and business growth, Al helps clients create standout profiles, build authentic networks, and craft content that positions them as industry leaders. His innovative yet practical methods simplify LinkedIn marketing into clear, actionable steps—making it easy to transform visibility into tangible results. Over the years, Al has supported entrepreneurs, executives, and marketers in growing their authority, credibility, and client base through LinkedIn. Passionate about authentic connection and sustainable success, Al’s insights inspire professionals to harness the world’s most powerful business network to achieve measurable growth and meaningful impact.

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What if you could turn LinkedIn into your most powerful business growth tool?

In this engaging episode of Talking with the Experts, host Rose Davidson interviews LinkedIn strategist Al Kushner, who reveals how professionals and business owners can use LinkedIn to build authority, increase visibility, and create meaningful relationships that drive success.

Al shares the secrets behind crafting a standout profile that communicates your unique value, developing content that connects with your ideal audience, and nurturing authentic relationships that lead to long-term business opportunities.

From positioning yourself as an expert to mastering consistency and engagement, this episode breaks down everything you need to make LinkedIn work smarter for your business goals. You’ll walk away with practical, actionable strategies you can apply right away to grow your audience, increase trust, and strengthen your online presence.

Whether you’re an entrepreneur seeking clients, a leader building thought leadership, or a marketer driving brand awareness, this episode is your roadmap to using LinkedIn for lasting success.

Discover how to turn every connection into a growth opportunity—with insights that deliver real, measurable results.

✨ Three Key Takeaways

1. How to create a high-impact LinkedIn profile that attracts ideal opportunities.
2. Proven strategies to build authentic, valuable professional connections.
3. Actionable content techniques to boost visibility and establish authority.

• Al Kushner has been using LinkedIn for over two decades and considers it the ideal platform for business-to-business connections, noting it now has over a billion users.
• LinkedIn implements verification requirements and authentication measures to eliminate spammers and fake profiles, making it more professional than platforms like Facebook.
• Pitch slapping refers to the practice of immediately sending promotional messages to new connections without building genuine relationships first.
• LinkedIn provides superior worldwide reach for connecting with business owners and industry leaders compared to other social media platforms.
• Profile optimization should start with a current professional headshot, relevant background banner image, and keyword-rich title that attracts the target audience.
• Creating weekly newsletters and articles establishes thought leadership, while joining and actively posting in LinkedIn groups three times per week strengthens professional authority.
• Recommendations serve as crucial third-party endorsements and can be obtained by proactively offering to write suggested recommendations for others, making the process easier for busy professionals.
• Al offers a free 47-tip profile optimization checklist at linkedadvantage.com/audit without requiring email registration.
• Creating audiograms from podcast episodes and posting them in LinkedIn groups can significantly increase reach and attract new listeners through the platform’s algorithm preferences.
• Video content performs exceptionally well on LinkedIn, with the optimal length being 30 to 90 seconds for maximum algorithm engagement.
• Following influencers and commenting on their posts within 5-10 minutes of publication can provide significant exposure, as early comments appear at the top when followers are notified.
• Banner optimization should include images rather than text, showcasing media appearances, speaking engagements, or awards to establish credibility and trustworthiness.
• Sales Navigator provides advanced features like finding active business owners within specific geographic areas and industries, with the investment potentially paying for itself through a single successful connection.
• Al’s book “The AI LinkedIn Advantage” combines 20 years of LinkedIn experience with AI technology to help users dominate competition and is available on Amazon, Spotify, and Audible.