Kris Jones is a master storyteller and creator of the Signature StorySelling System™, a revolutionary approach that turns your brand’s story into your greatest sales tool. Mentored by StoryBrand’s Donald Miller, Kris has spent two decades shaping narratives for top global brands like Nike and Adidas. Along the way, she uncovered a truth that’s transforming the way entrepreneurs market their businesses: one great story can replace all your marketing. Today, Kris empowers coaches and consultants to scale from $30K to $300K months by clarifying their message and crafting a single, unforgettable narrative that connects and converts. With her proven system, marketing becomes simpler, sales become natural, and your story does the heavy lifting for you.

Your Voice Matters

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What if you could scrap every marketing campaign and still grow your business?

In this transformative episode of Talking with the Experts: Business Insights, award-winning indie podcaster Rose Davidson sits down with Kris Jones, creator of the Signature StorySelling System™, to reveal how one powerful story can replace your entire marketing strategy.

After crafting brand narratives for global leaders like Nike and Adidas, Kris realised something that would change the game for entrepreneurs: clarity converts. Her approach teaches you to capture your essence in one compelling narrative that connects, converts, and keeps selling—without burnout, gimmicks, or endless posting.

Through practical insights and lived experience, Kris explains how to identify the heart of your story, align it with your audience’s desires, and use it to drive effortless sales. This is storytelling for business at its best—strategic, soulful, and sustainable.

If your marketing feels complicated or scattered, this episode will show you how simplicity and story can build a brand that works for you 24/7.

🎙 Talking with the Experts: Business Insights
Hosted by Rose Davidson, award-winning indie podcaster and creator of The OPAL System©.

✨ Three Key Takeaways

1. How to simplify your marketing by building everything around one powerful story.
2. The secret to using your story as a 24/7 sales engine that keeps working while you rest.
3. How to infuse your brand’s essence into every message to create connection and conversion.

• Kris Jones was hand-selected as a mentee by Story Brand’s Donald Miller and has 20 years of experience crafting stories for major brands like Nike and Adidas.
• Background in visual storytelling and design work began at age eight, leading to formal design education and eventually working with big companies before opening her own business serving small business owners, solopreneurs, coaches, and consultants.
• A pivotal client project with Elise, who had a publishing background but couldn’t write her own website copy despite being a professional writer, revealed the gap between beautiful design and effective marketing results.
• Traditional solutions like templates, copywriters, and client feedback failed because outsourcing voice doesn’t capture authentic brand personality, leading to a fundamental business shift.
• Story became the foundation of all client work, with design serving to bring narratives to life rather than being the primary focus.
• Integration of storytelling into business operations resulted in immediate improvements including more qualified clients willing to pay premium prices and record-breaking lead generation for clients.
• Marketing strategy should focus on selecting one or two preferred channels rather than attempting to be everywhere, with the website serving as the center of the marketing universe.
• Seven fundamental story components include positioning the business owner as the guide (like Yoda or Mr. Miyagi) rather than the hero, clearly articulating the problem solved, and providing a simple three-step plan with clear calls to action.
• Effective storytelling requires showing clients both the positive outcomes after working together and helping them avoid failure, as human brains are more motivated by loss avoidance.
• The Signature Story Selling System involves mining for story gold through targeted questions, polishing rough narratives, and collaborating to refine the final story that aligns with the client’s voice.
• Story integration extends across all business platforms to ensure congruent and consistent messaging that converts website visitors into paying clients.
• Resources available include a free training called “How to Write Compelling Copy in Five Minutes Flat” at reddoorstories.com and the book “From Click to Client” focusing on story-driven websites.