MV Braverman

MV Braverman is the founder of Inbox Welcome, where she helps business owners master email marketing that connects, converts, and stays out of spam. With a background in systems strategy, MV is passionate about simplifying complex tech setups and making automation work smarter, not harder. She guides her clients to craft powerful email sequences that feel personal—even when automated—while ensuring deliverability standards are met across major platforms like Gmail and Yahoo. Her approach blends technical precision with a genuine understanding of customer psychology, making her a trusted expert in the digital marketing space. Whether you’re just building your list or scaling your campaigns, MV provides the strategy, clarity, and confidence to create emails that get opened—and get results.

Are your marketing emails helping your business—or silently failing in spam?

In this enlightening episode of Talking with the Experts, host Rose Davidson welcomes MV Braverman, founder of Inbox Welcome, to explore what it truly takes to make email marketing work in 2025.

The story many business owners tell themselves is simple: “Just send the email.” But with ever-changing algorithms from Gmail, Yahoo, and other major providers, that approach no longer works. Deliverability is more complex—and more crucial—than ever.

MV pulls back the curtain on what mailbox providers are really looking for, how to increase open rates, and why automations can hurt your brand when done wrong. But this episode doesn’t just highlight the problem—it offers clear, actionable steps to make email your most valuable relationship-building tool.

You’ll discover how to:

✅ Improve inbox placement
✅ Build trust with your list
✅ Simplify your systems for consistent engagement

Whether you’re managing a list of 100 or 10,000, this episode will help you move beyond guesswork and start seeing real ROI from your email campaigns.

Want your emails opened—and acted on? This is your must-listen moment.

🎯 Three Key Takeaways

1. Why your emails might be missing the inbox—and how to fix it fast
2. The #1 email sequence every business should use for conversions
3. How to simplify automation while keeping your message human and personal

MV Braverman’s background and specialization

• MV Braverman has been in tech support and system administration for their entire life, handling various tech support tasks.
• MV specializes as a Google Workspace administrator and became involved in email deliverability after helping a client with undelivered proposals.
• MV loves email marketing because it is a democratic and thriving medium, not controlled by social media platforms.

Challenges in email deliverability

• Email deliverability has become challenging due to the exponential increase in spam, especially after the introduction of advanced technologies like Chad GPD.
• Over half of all emails sent are spam, making it difficult for mailbox providers to filter out unwanted emails.
• Good senders sometimes get caught in spam filters due to the high volume of spam.

Myths about spam words

• There are no magic words that can guarantee an email will avoid spam filters.
• Advice about avoiding certain words like ‘free’ in subject lines is outdated and ineffective.
• If such words existed, spammers would already be using them.

Maintaining email deliverability

• To maintain email deliverability, senders should follow mailbox provider guidelines, which include sending wanted emails, making it easy to unsubscribe, and authenticating emails.
• Authenticating emails involves proving ownership of the sending domain and ensuring consistent display names and from addresses.
• Avoid buying email lists; instead, obtain permission from recipients to ensure emails are expected and not marked as spam.

Importance of unsubscribe options

• Including a clear and accessible unsubscribe link in marketing emails is necessary to comply with regulations and maintain a good sender reputation.
• Hiding or omitting the unsubscribe link can lead to higher spam complaints and damage the sender’s reputation.
• Unsubscribe signals are generally neutral, whereas spam complaints are highly negative.

Automation in email marketing

• Automation should be viewed as a tool to speed up and broaden the reach of well-crafted emails, not as a replacement for them.
• The phrase ‘set it and forget it’ is misleading; automation requires regular maintenance and updates to remain effective.
• Regularly subscribing to one’s own email list can help identify issues and ensure automations are functioning correctly.

Setting up automation in email systems

• Email systems like Gmail and Outlook typically require add-ons or integrations for complex automations.
• Basic filters and scripts may be available, but for advanced automation, external providers or CRM tools are usually necessary.

Ensuring clarity and neutrality in emails

• Understanding the audience and simplifying language can help ensure emails are received as intended.
• Using tools like AI and Grammarly can assist in maintaining an appropriate reading level and clarity.
• Adding alternative communication channels, such as audio or video, can help convey tone and reduce misunderstandings.

Building and maintaining an email list

• An email list is a relationship-building platform, not a discovery platform, and should be approached as a direct channel for deepening connections.
• Avoid buying email lists; instead, grow the list legitimately through providing valuable resources and incentives for subscription.
• Encouraging even non-ideal subscribers, like family members, to engage can provide positive signals to mailbox providers.

Resources and further information

• MV Braverman can be found on LinkedIn and their website, inboxwelcome.com, which offers various lead magnets and guides for email marketing.
• Visiting inboxwelcome.com/slack-everything provides a comprehensive list of resources and guides created by MV.

• MV Braverman, founder of Inbox Welcome, discusses her transition from tech support to specializing in email deliverability and automation.
• MV Braverman explains that while there are no magic words to avoid spam filters, maintaining a respectful and wanted relationship with the audience is crucial.
• MV Braverman outlines the mailbox rights as sending wanted emails, making it easy to unsubscribe, and authenticating emails, emphasizing both technical and human sides.
• MV Braverman advises against the ‘set it and forget it’ approach to automation, stressing the importance of regularly updating and monitoring automated email sequences.
• MV Braverman recommends subscribing to one’s own email list to ensure the quality and relevance of automated emails, highlighting the importance of this practice for maintaining domain reputation.
• MV Braverman discusses the limitations of built-in automations in email platforms like Gmail and Outlook, suggesting the use of add-ons or external automation providers for more complex needs.
• MV Braverman advises simplifying email content for international audiences and considering additional communication channels to reduce misunderstandings and build trust.
• MV Braverman emphasizes the importance of understanding email as a relationship-building platform rather than a discovery one, and suggests legitimate ways to grow an email list.

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