Prosper Taruvinga

Prosper Taruvinga is a digital marketing strategist and founder of Livelong Digital. Based in Melbourne and originally from Zimbabwe, Prosper is passionate about empowering service-based entrepreneurs to generate qualified leads and grow profitable businesses they enjoy. His signature concept, Own Your M.E.D.I.A, encourages business owners to take control of their brand voice by building owned content assets—like blogs, websites, and email lists—instead of depending on volatile platforms. Prosper is also the author of The Online Prosperity Blueprint, a practical guide that walks readers through his proven four-step growth system. Through his work, Prosper helps entrepreneurs focus on sustainable growth, direct audience engagement, and consistent brand messaging.

Are you building your business on rented land?

That’s the bold question we explore in this episode of Talking with the Experts with Prosper Taruvinga—digital strategist, author, and founder of Livelong Digital.

Prosper shares his unique “Own Your M.E.D.I.A” philosophy, a method that encourages business owners to reclaim their brand, voice, and impact by focusing on media they control. Unlike social media platforms that change their rules overnight, owned platforms like your website, email list, and blog serve as stable, long-term assets that keep working for you—24/7.

In our conversation, Prosper discusses:

• The dangers of algorithm dependence
• The shift from random acts of marketing to intentional strategy
• His four-step blueprint for online prosperity

This episode isn’t just about marketing. It’s about creating freedom in your business—freedom from burnout, freedom from unpredictability, and freedom to grow in your own way.

Whether you’re just starting or looking to scale, this episode will reframe how you think about content, branding, and business growth.

💡 Episode value: Learn how to take control of your marketing, attract better clients, and build a business you love—by owning your media.

🎯 Three Key Takeaways

1. Why content ownership is crucial to long-term business success and brand security.
2. How to shift from reactive to proactive marketing using Prosper’s four-step online prosperity system.
3. The secret to building a profitable and enjoyable business by creating your own content channels.

Introduction to Prosper Taruvinga

• Prosper Taruvinga is introduced as the founder and CEO of Live Long Digital and a distinguished digital marketing strategist based in Melbourne, Australia.
• Prosper specializes in assisting coaches, consultants, and service-based businesses to generate qualified leads and achieve scalable growth.
• Prosper is the author of the Online Prosperity Blueprint, a guide detailing a four-step system to building a thriving online business.

Prosper’s Background and Motivation

• Prosper grew up in Zimbabwe during a time of high inflation, which made traditional education and employment unfulfilling.
• A teacher from Australia introduced Prosper to the concept of personal development and the idea that one can create their own life.
• This led Prosper to move to Australia, where they initially worked in a restaurant and later created a Facebook page for the restaurant, which inadvertently led to their initiation into the online space.

Own Your Media Concept

• Prosper discusses the importance of owning one’s media, emphasizing the need to create assets outside of social media platforms.
• Prosper shares their experience of being kicked off Facebook, which led to the loss of their audience and connections built within the platform.
• Prosper advises creating content and assets independently and then using social media platforms as amplification tools rather than the primary means of production.

Building and Owning Media Assets

• Prosper created a podcast with 300 episodes, each 30 minutes long, and used it to build an email list by offering downloadable content.
• Prosper emphasizes the value of treating content as assets, similar to how musicians treat their albums, and using them to create long-term value.
• Prosper suggests that once content is created, it should be stored in a secure place where only the creator or their team has access.

Value and Relevance of Content

• Prosper highlights the importance of delivering valuable and relevant content to the audience.
• Prosper advises saving only the good content that resonates with the audience and repurposing it in different ways.
• Prosper suggests that finding the right content that fits the audience’s needs allows for continuous engagement and value delivery.

Fundamentals of Marketing and Business

• Prosper discusses the three M’s of marketing: message, market, and media.
• Prosper emphasizes the importance of understanding the core fundamentals of what is being offered and creating content from that first principle level.
• Prosper suggests that the media and tools used to reach the audience are secondary to the core message and value being delivered.

Total Online Presence Audit

• Prosper offers a Total Online Presence Audit (TOPA) to help individuals and businesses understand their online presence, target audience, and the value of their products.
• The audit aims to create fundamental assets around the discovered information and identify available tools for disseminating that content.
• Prosper encourages individuals to own their media and avoid being at the mercy of algorithms and platform changes.

• Prosper Taruvinga shares his journey from Zimbabwe to Australia, highlighting the impact of a teacher’s influence on his personal development and career path in digital marketing.
• Prosper discusses the concept of ‘Own Your Media’ and the importance of creating and owning digital assets outside of social media platforms.
• Prosper recounts his experience of being locked out of Facebook, emphasizing the need for businesses to have independent assets and not rely solely on social media platforms.
• Prosper describes how he transitioned from Facebook Live sessions to creating a podcast and building an email list as a means to own and control his media presence.
• Prosper advises creating and storing digital assets in a secure place, separate from social media platforms, to maintain ownership and control over content.
• Rose Davidson shares her strategy of creating individual pages for podcast guests on her website to enhance SEO and provide dedicated content.
• Prosper emphasizes the importance of delivering valuable content and genuine offers to build credibility and trust with an audience.
• Prosper discusses the fundamentals of marketing, highlighting the importance of defining a clear message, identifying the target market, and choosing appropriate media channels.
• Prosper offers a Total Online Presence Audit (TOPA) to help businesses assess and enhance their online presence and media ownership.

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