Senthilkumar Subramanian

Senthilkumar Subramanian is a results-driven SEO strategist and founder of SEO with Senthil. He developed the 5 Step Jumpstart Your SEO system to help entrepreneurs consistently rank on Google Page 1. Having generated over $1 million in revenue across his own ventures—including a printing business and an art studio—Senthil now dedicates his work to teaching others how to create sustainable business growth through strategic SEO. His process is simple yet powerful, focused on using content and keywords that convert. Senthil believes that SEO shouldn’t be overwhelming, and he’s made it his mission to ensure small businesses and first-time entrepreneurs can harness the power of search to grow reach, revenue, and long-term impact.

Are you tired of pouring time into your website and still not being found on Google?

You’re not alone—and today’s guest, Senthilkumar Subramanian, is here to help you change that.

On this episode of Talking with the Experts, Senthil shares his 5 Step Jumpstart Your SEO system that has helped him rank for hundreds of keywords and generate over $1 million in revenue through organic search—without relying on paid ads.

With a deep passion for helping first-time entrepreneurs and small business owners, Senthil breaks down:

• Why ranking on Google is vital for business growth
• What actionable steps you can take starting today
• The key tools (many of them free) that actually make SEO easier

Senthil’s system is designed to empower business owners to take control of their online visibility—boosting reach, leads, and profits with strategic SEO. Whether you’re just starting or want to optimise your current site, this episode is full of practical value.

🎧 Tune in and learn how to make your business Google-friendly and customer-ready.

🎓 Three Key Takeaways:

1. A clear, beginner-friendly breakdown of the 5-step SEO system to rank on Google
2. Cost-effective tools and strategies that drive organic traffic
3. How to turn that traffic into qualified leads and real revenue

Outline Senthilkumar’s Background ‘s Background and Transition to SEO

• Senthilkumar began their journey into SEO after attending a three-day WordPress website creation and SEO program as a birthday gift from their dad.
• During the program, Senthilkumar and a group started a cleaning services website and achieved their first ranking on Google page one for the keyword ‘office cleaning services Singapore’ within four months.
• While in university, Senthilkumar was involved in a minor entrepreneurship program where they customized and sold paper notebooks, eventually pivoting to bulk notebook and t-shirt printing.
• Senthilkumar was responsible for the SEO aspect of the t-shirt printing company, achieving rankings for competitive terms like ‘T-shirt printing Singapore’ and ‘hoodie printing Singapore’.
• The business expanded to include an art studio, ranking for terms like ‘corporate team bonding activities in Singapore’, but faced significant challenges due to COVID-19.
• During the pandemic, Senthilkumar reflected on their career and decided to pivot to helping businesses grow with SEO, initially through coaching and later through agency services.

Importance of SEO for Business Growth

• SEO helps businesses attract people who are actively searching for their products and services online.
• Unlike social media or apps, SEO targets users who are specifically looking for the services a business offers at the moment they need it.
• If a business is not found online, potential customers may not know about its existence, limiting its reach and impact.

Five-Step Jumpstart System for SEO

• The first step is understanding the fundamentals of SEO, including how Google makes money through advertising and the importance of providing valuable content to users.
• The second step involves conducting keyword research to identify both educational and transactional keywords, understanding the difference between them and their impact on business goals.
• The third step is content creation, where the focus is on writing content that not only addresses the chosen keywords but also provides unique value compared to competitors.
• The fourth step is on-page optimization, which includes technical aspects like website speed, navigation, and user experience to keep visitors engaged.
• The fifth and final step is backlink building, where the quality of backlinks from other websites is crucial for signalling to Google the reliability and authority of a website.

Common Struggles in SEO

• Many businesses struggle with keyword stuffing, overusing the same keywords without considering the quality and relevance of the content.
• A significant challenge is creating content that stands out from competitors while remaining relevant to the target keywords.
• Attracting high-quality backlinks is another area where businesses often fall short, either due to lack of strategy or reliance on low-quality sources.

Beyond Ranking: Engaging Content and Differentiation

• Having a visually appealing website is not enough; the content must be engaging and relevant to keep customers interested.
• Businesses must clearly communicate their unique value proposition and differentiate themselves from competitors to attract and retain customers.
• Personality, story, and unique service offerings can significantly influence customer decisions, highlighting the importance of these elements in SEO strategy.

Senthil Kumar’s Current Offerings and Advice

• Senthilkumar currently offers SEO agency services, including free consultation calls and website audits to help businesses improve their SEO.
• Senthilkumar emphasizes the importance of starting with keyword research when creating content and maintaining clarity on the unique value of one’s product or service.

• Senthilkumar’s introduction to SEO began with a three-day WordPress website creation and SEO program, which led him to start a cleaning services website and eventually apply SEO to his t-shirt printing and art studio businesses.
• Ranking a website on Google is crucial for attracting potential customers who are actively searching for related products or services, as opposed to relying solely on social media or apps.
• Understanding the fundamental principle behind SEO, which is Google’s objective to provide the best value and engaging content to its users, is essential for developing an effective SEO strategy.
• Keyword research is a critical step in SEO, involving the identification of both educational and transactional keywords to build brand credibility and drive sales.
• Creating unique and valuable content that differentiates from competitors is vital for SEO success, as is obtaining quality backlinks from reputable websites.
• Beyond ranking for keywords, the layout, UI, UX, and compelling copy of a website are crucial for converting visitors into customers.
• Having a clear point of difference and unique selling proposition is important for standing out in a competitive market and attracting customers.
• Senthilkumar offers SEO agency services, including free consultation calls and website audits, to help businesses improve their SEO and grow.
• Starting with keyword research and having clarity on one’s product or service offering are key tips for effective SEO and business success.

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