Fábio Lichtler

Fábio Lichtler is a seasoned SEO expert and web design professional who has spent the past four years helping businesses scale through smart, sustainable SEO. As the founder of a thriving SEO agency, he’s worked with local startups and global enterprises alike—crafting personalized strategies that turn search traffic into customers. Fábio is passionate about demystifying SEO for small business owners. He equips them with practical, budget-friendly tools and insights that deliver real results. His hands-on approach and long-term mindset have made him a go-to expert for those who want to rise in Google rankings without burning through marketing budgets. Whether you’re just getting started or want to optimize what you already have, Fábio offers a roadmap to success.

Are you leaving money on the table by ignoring SEO?

When you run a small business, visibility is everything. But most entrepreneurs don’t realise just how powerful—and achievable—SEO can be.

In this episode of Talking with the Experts, SEO consultant Fábio Lichtler joins me to share why Google is your business’s biggest opportunity right now.

With years of experience helping small businesses boost their traffic, Fábio simplifies the complex world of SEO. He breaks down how you can use free and low-cost tools to attract the right people and convert them into paying customers. No fluff, no jargon—just real strategies that work.

You’ll discover:

• How to get started with SEO, even if you’ve never tried
• What tools Fábio recommends (many of them free!)
• His process for turning search traffic into loyal clients

Whether your site is brand new or already up and running, this conversation will inspire you to think differently about your marketing.

Tune in now to uncover the SEO “sweet spots” you’re probably missing—and how to fix them.

This is the episode for business owners ready to make Google work for them.

✅ Three Key Takeaways

1. How to attract and convert organic traffic with simple SEO steps
2. Free and budget-friendly SEO tools you can use immediately
3. Why a personalized SEO strategy is key to long-term growth

Introduction to Fabio and their expertise

• Fabio is introduced as a web design and SEO expert with over four years of experience.
• Fabio has worked with numerous companies to increase organic traffic and convert it into paying customers.
• Fabio’s focus is on Instagram strategies and individual approaches for each business, regardless of size.

Fabio’s journey into web design and SEO

• Fabio’s interest in web design began at age 15 when they built their first website.
• After an apprenticeship in informatics, Fabio started their agency with a business partner, focusing on SEO and web design.
• Fabio has been practicing SEO for over four years and web design for even longer.

Tools for starting SEO

• Google Search Console is recommended as a free and essential tool for indexing websites and analyzing organic traffic.
• Screaming Frog is suggested for crawling websites to identify technical issues.
• A Chrome extension called ‘Detailed SEO’ is recommended for easy-to-understand SEO to-dos and error checks.

Advanced SEO tools

• Ahrefs is highlighted as a top tool for keyword research and competitor analysis, with SEMrush as an alternative.
• Various smaller tools are mentioned for enhancing copy and indexing pages faster.

Keyword research and strategy

• Ahrefs is used to estimate keyword search volumes and identify related keywords.
• Keyword clustering is important for organizing search intentions and creating targeted content.
• Understanding competitor strategies and mimicking successful approaches with improvements is crucial.

Understanding audience and competitors

• Knowing the audience and their needs is essential for building a good SEO strategy.
• Analyzing competitors to understand their successful SEO practices is important.
• SEO success often involves doing what competitors do but doing it better.

Indexing issues and nofollow links

• Indexing issues may arise from technical problems or settings preventing Google from displaying pages.
• Nofollow links do not pass trust but are still valuable as social mentions and part of a good link mix.

Converting organic traffic

• Converting organic traffic requires understanding the business and audience intent.
• Different approaches are needed for different businesses and audience intents.
• Building trust through testimonials, ratings, and strategic placement of trust elements is crucial for some businesses.
• Content should be tailored to the audience’s intent, whether informational, commercial investigation, or transactional.

Website design for SEO

• Websites should provide good, formatted information and include call-to-actions.
• The approach to content and calls-to-action should be tailored to the business and audience.
• SEO strategies should be customized to each business’s unique needs and goals.

Avoiding generic SEO packages

• SEO should not be approached with generic packages or fixed prices.
• Each business has unique needs and goals, requiring individualized SEO strategies.
• Cold emails offering generic SEO services should be approached with caution.

Fabio’s contact information and offer

• Fabio can be found on LinkedIn and their website, winno.ch.
• Fabio offers to answer questions via DM on LinkedIn and provides transparent consultations without pushing unnecessary services.

• Fabio Lichtler’s journey into web design and SEO began at age 15, evolving from building his first website to founding his agency with a focus on SEO and web design.
• Google Search Console, Screaming Frog, and a Chrome extension called Detailed SEO are recommended free or low-cost tools for starting SEO efforts.
• Ahrefs is highlighted as a preferred tool for keyword research and competitor analysis, with alternatives like SEMrush also mentioned.
• Understanding audience needs and analyzing competitors are crucial for building an effective SEO strategy.
• Nofollow links, while not passing trust, still contribute to a website’s popularity and are part of a good link mix.
• Converting organic traffic requires understanding the business, the intent of the buyer, and strategically placing trust elements and call-to-actions.
• Website design should balance information and call-to-actions, tailored to the specific business and its audience.
• SEO services should be tailored to individual business needs rather than offered as a one-size-fits-all package.

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