Gabriel Kaam

Gabriel Kaam is a visionary French entrepreneur and digital strategist based in Paris. As CEO and co-founder of KNR Agency, Gabriel has led a powerhouse team of 20+ remote experts since 2016. His agency specializes in helping world-renowned fashion, beauty, and luxury brands thrive in the hyper-competitive e-commerce landscape. With an impressive client list including LVMH, Givenchy, and L’Oréal, Gabriel has a proven track record in SEO, Conversion Rate Optimization (CRO), and social media marketing.

Gabriel is passionate about using cutting-edge strategies to drive growth and deliver a high-end customer experience. Known for his ability to manage cross-cultural, remote teams, Gabriel seamlessly combines creativity with data-driven decision-making. His insights empower brands to stand out in saturated markets and adapt to the ever-evolving digital world. Through KNR Agency, Gabriel continues to push boundaries in luxury e-commerce and build sustainable success for elite global brands.

In this must-listen episode of Talking with the Experts, host Rose Davidson sits down with Gabriel Kaam, a Paris-based entrepreneur and co-founder of KNR Agency, which specializes in scaling high-end fashion, beauty, and luxury brands through smart e-commerce strategies.

Gabriel has worked with industry giants like LVMH, L’Oréal, and Givenchy, building their digital presence with expert SEO, CRO (Conversion Rate Optimization), and social media strategies. He reveals how his team of 20+ global remote experts helps brands thrive in the highly competitive world of luxury e-commerce.

💡 In this episode, you’ll learn:

✔️ How SEO and CRO can elevate your fashion e-commerce growth
✔️ The unique challenges of marketing luxury and beauty brands online
✔️ How to build and lead a high-performing remote digital agency

Whether you’re an entrepreneur in the e-commerce space or a marketing pro looking to sharpen your edge, Gabriel shares proven strategies to increase conversions, boost visibility, and stand out in saturated markets.

📌 Subscribe now to unlock insider strategies from the brands dominating fashion e-commerce. 

💡 Three Key Points from the Interview:

1️⃣ How top luxury and fashion brands scale with advanced SEO and CRO strategies
2️⃣ How to manage and empower a high-performing remote team of digital experts
3️⃣ Why personalization and branding are essential for success in e-commerce today

Introduction to Gabriel Kamm and His Background

• Gabriel Kamm is introduced as a French entrepreneur living in Paris, the CEO and co-founder of the K&R Agency.
• Since 2016, Gabriel has been working with major fashion, beauty, and luxury brands to assist with their e-commerce growth.
• Notable clients include LVMH, L’Oreal, and Givenchy.
• The journey into e-commerce and the fashion industry began organically, stemming from a passion for digital technology and a chance job opportunity in the fashion industry in Paris.
• Freelancing in the fashion industry led to partnering with Antoine Rofleur, who initially handled design aspects of their business. 

Balancing Automation and Personalized Customer Experience

• The agency uses automation internally to aggregate data, calculate metrics, and provide overviews without manual work.
• Automation is primarily used for information gathering, consolidation, and presentation to facilitate decision-making.
• For human interactions, there is an emphasis on the importance of a human touch or something that closely resembles it.
• AI can now be used to create interactions that feel very human-like.
• Automation and human touch are viewed as two sides of the same coin, both playing crucial roles in customer experience. 

Competing with Industry Giants as a Small E-commerce Brand

• Being small can sometimes be an advantage in the e-commerce industry.
• Smaller brands and agencies can offer benefits such as less bureaucracy, quicker decision-making, and direct access to key team members.
• Embracing size and making it a strength can attract customers looking for more personal connections with brands.
• Focusing on finding a niche audience and consistently targeting them can help grow brand recognition. 

Common Mistakes When Launching Online Stores

• A major mistake is trying to do everything alone without delegating tasks.
• Attempting to be present on all social media platforms simultaneously is another common error.
• New brands should focus on one or two social media platforms initially, build an audience there, and then expand to other platforms.
• Platforms like Instagram or Pinterest are recommended for fashion-related businesses before expanding to YouTube, podcasting, or other channels. 

Standing Out in a Competitive E-commerce Landscape

• New brands should not be discouraged by competitors with millions of views.
• Understanding how social media platforms work by researching recent resources is important, as algorithms change frequently.
• Consistency in posting and continual improvement of content is crucial for eventual success.
• Analyzing why certain posts are rewarded by algorithms with more views and applying those insights to future content is recommended. 

Emulating Competitors’ Strategies

• Looking at competitors’ successful strategies and emulating them while adding a unique spin is encouraged.
• Direct copying should be avoided, but understanding why certain approaches work and implementing similar strategies within one’s own brand vision is advised.
• This approach can be particularly helpful for those who struggle with content creation or experience writer’s block.
• Observing competitors can provide ideas on content types, posting frequency, and engagement strategies. 

Building Long-term Brand Loyalty in a Competitive Market

• Finding a specific niche and target audience is crucial for building long-term brand loyalty.
• Brands should stick to their chosen niche and create content that resonates with their target audience.
• Having clear brand values and communicating them effectively can help create emotional connections with customers.
• Consistency in messaging and audience targeting is key to creating a lasting brand experience. 

Choosing Social Media Platforms for Luxury E-commerce Brands

• Shopify is recommended for luxury brands due to its low barrier to entry, easy installation, configuration, and understanding compared to more complex platforms like Salesforce Commerce Cloud or Hebris.
• Shopify’s ecosystem of apps and developers contributes to its flexibility and ease of use.
• There is a prediction of a shift towards more agile platforms like Shopify or BigCommerce in the coming years, even for larger brands. 

Using Social Proof to Promote E-commerce Conversions

• Product reviews are crucial for e-commerce success, and brands should actively encourage customers to leave reviews after purchases.
• User-generated content (UGC) is vital, especially in the fashion and beauty industries.
• UGC helps potential customers see products in real-life situations and on people who may look more like them.
• A product page without reviews or UGC content can make it difficult for new customers to trust and purchase from the brand. 

Common E-commerce Pitfalls to Avoid

• Many entrepreneurs make assumptions about their audience’s wants and needs without sufficient research.
• Regularly communicating with customers to understand their motivations for purchasing and their experience with the products is advised.
• Customer feedback can reveal unexpected insights about product features or benefits that resonate most with users.
• Using this data can help refine brand positioning and marketing messages to better align with customer needs and expectations. 

Gabriel’s Current Projects and Offerings

• Gabriel is launching a coaching program for small brands making between $100,000 and $1 million annually.
• The program aims to help these brands understand how to grow and scale, drawing on eight years of experience in the fashion, beauty, and luxury industries.
• Interested parties can reach out on LinkedIn or through the website for more information about the coaching program.

• Gabriel Kamm, CEO and co-founder of K&R Agency, discusses his journey into e-commerce, starting from a passion for digital technology and fashion, leading to the establishment of his agency in Paris.
• Balancing automation with personalized customer experience is crucial, utilizing automation for data aggregation and human interaction for a personal touch.
• Small e-commerce brands can compete with industry giants by leveraging their size as a strength, focusing on niche markets and personal connections with customers.
• Entrepreneurs often fail by trying to manage everything themselves; instead, they should focus on one or two social media platforms to build an audience before expanding.
• Emulating successful competitors, rather than copying them, can help new brands understand what works and apply those strategies to their own platforms.
• Building long-term brand loyalty involves finding and sticking to a niche, creating content that resonates with the target audience, and fostering an emotional connection.
• For launching a luxury e-commerce brand, platforms like Shopify are recommended due to their ease of use, low barrier to entry, and strong ecosystem of apps.
• Utilizing social proof, such as customer reviews and user-generated content (UGC), is essential for promoting conversions and building trust with potential customers.
• New entrepreneurs should avoid common e-commerce pitfalls by conducting thorough audience research and validating hypotheses through direct customer feedback.
• Gabriel Kamm promotes a coaching program aimed at helping small to medium-sized brands in the fashion, beauty, and luxury industries scale their operations.

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